How to Build a Revenue Funnel in Salesforce

By | 2017-07-12T10:50:23+00:00 July 11th, 2017|AppExchange Featured Products, General, Sales Management, Salesforce, Salesforce Tips and Tricks|

A revenue funnel can help answer one of the most critical sales and marketing questions: how do my leads become closed-won deals? A revenue funnel is not a marketing funnel, nor is it a sales funnel. A revenue funnel spans the entire customer acquisition process, end to end. It’s how today’s high-performing organizations are measuring [...]

How High Performing Organizations are Using Agile Marketing to Grow Sales

By | 2017-05-16T11:44:35+00:00 May 16th, 2017|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

With an extensive background in software development, our team at Nuvem Consulting has long  been accustomed to the concept of “agile” development, which can be described as: Responding to change, even if it strays from a prescribed plan Rapid iterations over “Big Bang” campaigns Testing and data over opinions and conventions Agile marketing is much [...]

4 Key Reasons to Use Salesforce Leads vs Contacts

By | 2017-04-05T14:32:52+00:00 February 13th, 2017|General, Salesforce Tips and Tricks|

After reading this blog, you should be able to understand the following concepts: The difference between Leads and Contacts in Salesforce The benefits of differentiating Leads from Contacts in Salesforce Why Leads and Contacts are important for marketing reports in Salesforce Salesforce Leads vs Contacts - it’s a topic that often yields many questions. We [...]

Dreamforce ‘16 Recap: 5 Things Marketers Learned

By | 2017-04-05T14:34:10+00:00 October 10th, 2016|General, Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

1. Lifecycle marketing improves customer experience, drives growth and creates loyalty Today’s marketers have experienced an unprecedented shift in their responsibilities, goals and KPIs. Josh London, CMO at IDG, may have said it best: we used to live in the age of “chief megaphone officer” but now we are “in charge of growth more than ever [...]

5 Benefits of Steelbrick Pricing and Quoting Software

By | 2016-11-16T16:46:11+00:00 August 23rd, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is the fourth article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now (at right) to make sure you stay-up-to-date on articles related to the series and other Salesforce tips and [...]

How Sales and Marketing Leaders are Using Salesforce CRM to Win and Keep New Customers

By | 2017-02-24T10:51:18+00:00 July 7th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is the third article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now (at right) to make sure you stay-up-to-date on articles related to the series and other Salesforce tips [...]

4 Ways Marketing Automation Generates Business Growth

By | 2016-11-16T16:46:11+00:00 June 28th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is second article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now to make sure you stay up-to-date on the articles related to the series and other Salesforce tips and [...]

How to Improve Your Sales Process with Pardot

By | 2017-04-05T14:38:26+00:00 June 21st, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is the first article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now to make sure you stay up-to-date on the articles related to the series and other Salesforce tips [...]

Using Pardot and Communities: Marketing with Partner and Dealer Networks

By | 2017-04-05T14:36:21+00:00 April 13th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

A whopping 89 percent of marketers recently surveyed by Gartner expect to compete on customer experience in 2016. To meet changing expectations, leading CMOs are rapidly innovating the buyer’s journey - reviewing processes from the first time they make contact through a Web form to the moment they send final payment. Simply put, you have to make it [...]

How to Build Your Salesforce Center of Excellence

By | 2017-04-05T14:40:47+00:00 March 24th, 2016|Salesforce Tips and Tricks|

More and more businesses are looking at Salesforce as a complete solution from lead-to-cash. In fact, the more departments working on the Salesforce platform, the better. You'll have better collaboration, greater alignment between teams, increased transparency for managers, and improved analytics for the executive team. But as you look to expand your implementation beyond sales management [...]