How High Performing Organizations are Using Agile Marketing to Grow Sales

By | 2017-05-16T11:44:35+00:00 May 16th, 2017|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

With an extensive background in software development, our team at Nuvem Consulting has long  been accustomed to the concept of “agile” development, which can be described as: Responding to change, even if it strays from a prescribed plan Rapid iterations over “Big Bang” campaigns Testing and data over opinions and conventions Agile marketing is much [...]

Dreamforce ‘16 Recap: 5 Things Marketers Learned

By | 2017-04-05T14:34:10+00:00 October 10th, 2016|General, Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

1. Lifecycle marketing improves customer experience, drives growth and creates loyalty Today’s marketers have experienced an unprecedented shift in their responsibilities, goals and KPIs. Josh London, CMO at IDG, may have said it best: we used to live in the age of “chief megaphone officer” but now we are “in charge of growth more than ever [...]

5 Benefits of Steelbrick Pricing and Quoting Software

By | 2016-11-16T16:46:11+00:00 August 23rd, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is the fourth article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now (at right) to make sure you stay-up-to-date on articles related to the series and other Salesforce tips and [...]

How Sales and Marketing Leaders are Using Salesforce CRM to Win and Keep New Customers

By | 2017-02-24T10:51:18+00:00 July 7th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is the third article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now (at right) to make sure you stay-up-to-date on articles related to the series and other Salesforce tips [...]

4 Ways Marketing Automation Generates Business Growth

By | 2016-11-16T16:46:11+00:00 June 28th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is second article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now to make sure you stay up-to-date on the articles related to the series and other Salesforce tips and [...]

How to Improve Your Sales Process with Pardot

By | 2017-04-05T14:38:26+00:00 June 21st, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is the first article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now to make sure you stay up-to-date on the articles related to the series and other Salesforce tips [...]

Using Pardot and Communities: Marketing with Partner and Dealer Networks

By | 2017-04-05T14:36:21+00:00 April 13th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

A whopping 89 percent of marketers recently surveyed by Gartner expect to compete on customer experience in 2016. To meet changing expectations, leading CMOs are rapidly innovating the buyer’s journey - reviewing processes from the first time they make contact through a Web form to the moment they send final payment. Simply put, you have to make it [...]

What is Lead-to-Cash?

By | 2017-06-29T17:00:06+00:00 March 14th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Many businesses today are looking for an “all-in-one” solution for their business apps. They understand the complexities and pain that goes with systems that aren’t integrated and the data silos that are created when different departments each have their own preferred technology. Data and application silos create process inefficiencies all the way from lead generation [...]

How to Drive Change to Reach Greater Salesforce Success

By | 2017-04-05T15:09:14+00:00 February 6th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

In today’s competitive climate, if you’re not innovating, you’re falling behind. But it’s no easy feat to successfully leverage technology to grow your business. Overcoming change is a barrier to your success with any new business technology investment. You can have the greatest technology in the world but if your people aren’t using the system [...]

8 Signs it’s Time to Hire a Salesforce Consultant

By | 2017-04-05T14:57:50+00:00 October 12th, 2015|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Do-it-yourself Salesforce implementation is tempting. Yes, there are some organizations that successfully self-implement Salesforce, often with the help of an experienced administrator.  But much more commonly, DIY Salesforce implementation leads to lackluster results, and sometimes customers even question if Salesforce was the right choice. There are many reasons Salesforce is by far the best value in [...]