About Stephanie Gaughen

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So far Stephanie Gaughen has created 84 blog entries.

4 Key Reasons to Use Salesforce Leads vs Contacts

By | 2017-04-05T14:32:52+00:00 February 13th, 2017|General, Salesforce Tips and Tricks|

After reading this blog, you should be able to understand the following concepts: The difference between Leads and Contacts in Salesforce The benefits of differentiating Leads from Contacts in Salesforce Why Leads and Contacts are important for marketing reports in Salesforce Salesforce Leads vs Contacts - it’s a topic that often yields many questions. We [...]

Dreamforce ‘16 Recap: 5 Things Marketers Learned

By | 2017-04-05T14:34:10+00:00 October 10th, 2016|General, Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

1. Lifecycle marketing improves customer experience, drives growth and creates loyalty Today’s marketers have experienced an unprecedented shift in their responsibilities, goals and KPIs. Josh London, CMO at IDG, may have said it best: we used to live in the age of “chief megaphone officer” but now we are “in charge of growth more than ever [...]

How to Run Your Business on Salesforce

By | 2017-05-11T12:49:46+00:00 September 22nd, 2016|General|

There are thousands of options on the market today for business management software. Many, if not most, of these options were developed to solve challenges related to a niche focus such as a specific business area or industry. But a key problem has persisted for those organizations that don't look at the big picture and consider how these [...]

5 Benefits of Steelbrick Pricing and Quoting Software

By | 2016-11-16T16:46:11+00:00 August 23rd, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is the fourth article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now (at right) to make sure you stay-up-to-date on articles related to the series and other Salesforce tips and [...]

How Sales and Marketing Leaders are Using Salesforce CRM to Win and Keep New Customers

By | 2017-02-24T10:51:18+00:00 July 7th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is the third article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now (at right) to make sure you stay-up-to-date on articles related to the series and other Salesforce tips [...]

4 Ways Marketing Automation Generates Business Growth

By | 2016-11-16T16:46:11+00:00 June 28th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Editor’s note: This is second article in a series highlighting the new role marketers are taking in the entire journey of each prospect and customer, from lead generation to cash in hand. Subscribe to our blog now to make sure you stay up-to-date on the articles related to the series and other Salesforce tips and [...]

Using Pardot and Communities: Marketing with Partner and Dealer Networks

By | 2017-04-05T14:36:21+00:00 April 13th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

A whopping 89 percent of marketers recently surveyed by Gartner expect to compete on customer experience in 2016. To meet changing expectations, leading CMOs are rapidly innovating the buyer’s journey - reviewing processes from the first time they make contact through a Web form to the moment they send final payment. Simply put, you have to make it [...]

What is Lead-to-Cash?

By | 2017-06-29T17:00:06+00:00 March 14th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

Many businesses today are looking for an “all-in-one” solution for their business apps. They understand the complexities and pain that goes with systems that aren’t integrated and the data silos that are created when different departments each have their own preferred technology. Data and application silos create process inefficiencies all the way from lead generation [...]

How to Drive Change to Reach Greater Salesforce Success

By | 2017-04-05T15:09:14+00:00 February 6th, 2016|Is Salesforce Right for My Business?, Salesforce Tips and Tricks|

In today’s competitive climate, if you’re not innovating, you’re falling behind. But it’s no easy feat to successfully leverage technology to grow your business. Overcoming change is a barrier to your success with any new business technology investment. You can have the greatest technology in the world but if your people aren’t using the system [...]

The Vital Role Discovery Plays to Your Salesforce Success

By | 2017-04-05T15:12:15+00:00 January 13th, 2016|Salesforce Tips and Tricks|

Discovery remains one of the most overlooked and often undervalued steps to the success of Salesforce implementation. That goes for core products like Sales Cloud, Pardot and Communities, and some larger AppExchange apps such as Steelbrick. The role that discovery plays to your success is extremely critical, and dedicating the time and resources to a [...]